Hendrik de With

Envisioning and exploring alternatives for the current systems are some of the most important tasks in higher education. Marketing is still a large part of the problem, associated with stimulating overconsumption, marketing harmful products, greenwashing and so on, while I believe it can also be used as a force for good. It’s crucial to challenge the systems in which we operate, envision alternatives and act. I am pleased to see that so many students take an active part in shaping a better future.