The Power of Storytelling

Crafting a video-pitch for successful mobilisation

The urgency to address climate instabilities and ensure sustainable life on Earth requires a transformative approach in science and engineering. This entails embracing open science principles and collaborative practices to avoid research waste and repetition. However, making a project accessible to the public is not enough to generate interest and participation.

The power of storytelling cannot be underestimated, as it plays a crucial role in mobilising and engaging potential contributors to join development initiatives.

Students must comprehend the distinctions between storytelling and reporting, as well as how storytelling can encourage others to contribute positively to the project. In technical projects and engineering solutions, collaboration should be the norm and mastering the skill of storytelling is essential for successful mobilisation.

Learning outcome

  • The student can apply storytelling techniques to inspire and mobilise others to engage in a shared purpose